What is a blog niche?
- Different hairstyles in a country, let's say Nigeria;
- Men and women hairstyles in Nigeria;
- How the hairstyles can be done (as in tutorials);
- Where to do the hairstyles;
- The costs of doing each hairstyle in particular places; and the lists go on.
What is a domain name?
- Sub-level domain - sub level domains or root domains are domain names that are offered by a blog host. Say you're running your blog on blogger, you can have a subdomain name like "yourblog.blogspot.com." The ".blogspot" attached is the host name. This I consider ugly, compared to a custom domain like "yourblog.com."
- The second type of domain is what I call " custom domain" or " top-level domain." It consists of your desired blog name and a type of extension. In the example I gave above, "easymadeblog" is my blog name while ".com" is my domain extension.
John and Paul run a hairstyle blog each, but with different domain names. John uses "latesthairstlyes.com" or hairstyle.ng," and Paul uses another domain name - think of a name that's not related to a hairstyle - "bodyimage.com."
What makes a niche right for you?
- You have a little knowledge about the niche
- There is less competition for it
- There is high search volume for the niche
- You love something about the niche (or the niche itself).
2 Must-do things before choosing a niche or a domain name for your blog.
- #1. Look at your environment
Click here to Read my interview with Promise Excel here
- #2. Do a research about your niche for your domain purpose.
- Say our desired niche is tied around "hairstyles," particularly in Nigeria.
- The first column is titled "Keywords (by relevance)": This means that the keywords that are under this column are arranged in relevant to the keyword I used to get these ideas. The first keyword idea "hairstyles in Nigeria" is the same thing as the keywords I used to generate these ideas, while the second keyword idea on the list is "Nigerian hairstyles" which is more relevant than the third keyword idea "Nigeria hairstyle," and so on.
- The second column being the "Avg. mostly searches”: This is the range of the total number of searches that are performed on Google. As you can see the first idea's average monthly searches to be "100 - 1k", it means that minimum of 100 searches and 1000 maximum are performed in a month.
- The competition column: It shows you if the keyword idea has a low, high or is averagely competitive. Fortunately enough on this result, the first 30 keyword ideas have low competition - which is our target.
- The "suggested bid" column is another thing I want you to focus on: It tells you the average cost that advertisers have placed (or are ready to place) on this keyword when a searcher clicks on the ads. That is called cost per click (CPC)
- Point 1 >> The first keyword idea "Nigerian hairstyle" has a very low monthly search compared to the third idea "braid hairstyles." This means that the third idea has a high search volume than the first.
- Point 2 >> Take a look at the 8th idea. It's taking the second position on the list (as per monthly search result). It has 10k - 100k months search, which is still fair.
- Point 3 >> The idea that has the most suggested bids are idea number 3 (braid hairstyle of $1.85) followed by idea number 8 (braid styles of $1.60). With a good observation, the two ideas have a unique keyword which is "braid." It makes the two keyword ideas look familiar.
- Point 4 >> Hope you don't forget what a suggested bid means. This apparently means that people are ready to place higher bids on these two keywords than the other.