Before Choosing A Blog Niche And Domain Name For A New Blog

You have heard from 5 top bloggers the silly mistakes you must not also make in blogging, which choosing a wrong niche and operating on multi-topic are inclusive.

This article is not purely meant for only the newbies who don't have much idea about a domain name and a niche, but also for those who don't know how to use Google Keyword Planner to check if a keyword has a low competition and a high search volume. But for the sake of the newbies, I've made this article more informative as much as I could.

Before we go ahead, I would like you to understand the meaning of a blog niche, how I want you to relate it with what is called domain name, and then, know what makes a niche right for you before we move to the main discussion - 2 major things you should do before choosing a niche or a domain name for your new blog.

What is a blog niche?

A blog niche or topic is a specific topic that is being  discussed on a blog, let's say "hairstyle."

A blogger who chooses "hairstyle" as his blog niche would have to talk extensively on the following:

  • Different hairstyles in a country, let's say Nigeria;
  • Men and women hairstyles in Nigeria;
  • How the hairstyles can be done (as in tutorials);
  • Where to do the hairstyles;
  • The costs of doing each hairstyle in particular places; and the lists go on.

Got that idea? Yeah, let's go.

What is a domain name?

A domain name is an identification link that people type into their address bar that takes then to your website. For example, the domain name for this blog is ""

Let me make something clear to you here, there are two types of domain names:

  • Sub-level domain - sub level domains or root domains are domain names that are offered by a blog host. Say you're running your blog on blogger, you can have a subdomain name like "" The ".blogspot" attached is the host name. This I consider ugly, compared to a custom domain like ""

  • The second type of domain is what I call " custom domain" or " top-level domain." It consists of your desired blog name and a type of extension. In the example I gave above, "easymadeblog" is my blog name while ".com" is my domain extension.

There are many standard domain extensions you can choose from. Examples are ".com", ".ng", ".net" etc - a domain name with these types of extensions is called "a custom domain name".

Then, if your domain name is your blog's identity, what about your niche?

That's why I said I have a way I want you to relate your niche with your domain name. How?

To my own understanding, your niche will do very much well when it contains the same keyword as your domain name. I will be using the example I used above - hairstyle, as a niche - to explain why I said this.

John and Paul run a hairstyle blog each, but with different domain names. John uses "" or," and Paul uses another domain name - think of a name that's not related to a hairstyle - ""

If the two blogs are on the same SEO level, John's blog is likely to rank higher than Paul's when a user searches for the keyword" hairstyle" on search engines, by taking advantage of having the focused keyword in the domain and the niche inclusive.

I'm not making it a must to include your niche in your domain name, but try to find a related word to the niche for use in the domain name. Search engines also understand synonyms and related words, in case you don't know.

I don't wanna stress this too much. But if you ask me, that would be my little advice.

Do you now wonder what a right niche is?

Probably, you have pondered for so long on choosing a right niche for your blog, and you couldn't come up with an idea. You don't want to go into niches that you will need to compete with top bloggers who already know how.

What makes a niche right for you?

A niche is right for you when these 3 things are ensured:

  • You have a little knowledge about the niche

It is when you have an idea about something that you would grow the idea. I'm not dictating that you need to pass through any learning process before you know if a niche is right for you. But the little knowledge you already have will give you the idea of "where, how, and what to start with." This will also give you the scope on how you can grow the idea in the later.

In a nutshell, it is far better having a little knowledge about a niche before choosing it, than having no idea about it.

  • There is less competition for it

You wouldn't want to sell a single storybook in a market where many other books are sold. Would you? Unless you got the strategies it takes.

If you choose to go into a niche that has much competition, you could find it hard to get readers (and potential buyers for products you promote) because many people who are into that same niche might (and could) be more knowledgeable than you.

So, going for a less competition niche is vital. Not only this, but the niche should also have a high search volume (it is discussed below).

Now, how do you know if a niche has a less completion? Give me a minute, I discussed that below too.

  • There is high search volume for the niche

It is risky to go for a niche that has a fewer competition and at the same time, a low search volume. This could still cause you pain in getting maximum traffic.

But when you go for a niche that has a fewer competition, but a high search volume, you are moving closer to making a huge profit out of blogging.

Why did I say this?

Having a high search volume means that many people are searching for a particular niche on the search engines. In other words, many people are seeking for solutions to their problems (related to your niche).

Imagine when a user searches for a solution to his problem and finds your blog as the first result. He could definitely be a constant reader or a potential buyer of products you market if you present yourself well.

  • You love something about the niche (or the niche itself).

It is very important that you go for a niche that you love something about it, or ever the niche itself - like your hubby.

The reason being that it makes it easy for you to write with flexibility, and to come up with blog post ideas. And also, you won't always feel bored - since it's what you love doing. It would also make it a bit of fun for you to make money from what you love doing.

Now, we got to move to the real deal -

2 Must-do things before choosing a niche or a domain name for your blog.

  • #1. Look at your environment

Promise Excel said in one of his books,

"No matter your blog topic, as long as you have a handful of people who are interested in it, you could become successful. Remember it's about helping people solve their problems. There's no right or wrong topic to blog about as long as you have at least 1,000 people in the whole world that are interested in that topic."

In other words, your environment is those people who are interested in your niche. Look at people you want to market your niche, and find them. Know where they hang out, and what interests them most about your niche.

This will give you many ideas about what types of topics you would be posting, and also the types of products you would market.

Click here to Read my interview with Promise Excel here

  • #2. Do a research about your niche for your domain purpose.

Like I advised earlier, let your domain name relate (in terms of keywords) to your niche. We are going to discuss how you can do a quality research about your niche for the purpose of your domain name in a minute.

Remember what I said earlier: go for a niche that has less competition, but a high search volume. Also, remember that I promised to teach you how you can accomplish this.

So, let's check it out here:

  • Say our desired niche is tied around "hairstyles," particularly in Nigeria.

There are different tools you can use to find if a niche has less competition and a high search volume, but in this article, we are going to make use of a tool called "Google Keyword Planner" by "Google Adwords."

In general terms, Adwords is a free tool from Google that lets advertisers set budgets for advertising and only pay when their ads are clicked. Adwords is focused on keywords, and this is the interesting part we need to get our stuff done.

==> Firstly, go to Sign in with your Google account, if you're not logged in.

==> Click on "search for new keywords using a phrase, website or category."

==> Enter your desired keyword in the first box. Remember, we're using "hairstyles" as our focused keyword. So, to make it easier, I'm using "hairstyles in Nigeria."

==> Leave all other options untouched, and click on "Get ideas."

==> Here, we can see the average monthly search as 1M -  10M.

This means that in a month, there are nothing less than 1 million searches and up to 10 million searches for this keyword. Very much isn't it?

Now, let me break down the result when you scroll down. I want you to focus on four things here:

  • The first column is titled "Keywords (by relevance)": This means that the keywords that are under this column are arranged in relevant to the keyword I used to get these ideas. The first keyword idea "hairstyles in Nigeria" is the same thing as the keywords I used to generate these ideas, while the second keyword idea on the list is "Nigerian hairstyles" which is more relevant than the third keyword idea "Nigeria hairstyle," and so on.

  • The second column being the "Avg. mostly searches”: This is the range of the total number of searches that are performed on Google. As you can see the first idea's average monthly searches to be "100 - 1k", it means that minimum of 100 searches and 1000 maximum are performed in a month.

  • The competition column: It shows you if the keyword idea has a low, high or is averagely competitive. Fortunately enough on this result, the first 30 keyword ideas have low competition - which is our target.

  • The "suggested bid" column is another thing I want you to focus on: It tells you the average cost that advertisers have placed (or are ready to place) on this keyword when a searcher clicks on the ads. That is called cost per click (CPC)

Having this knowledge now lets you know the better keyword that is less competitive, and also has a high search volume. We will not bother about the whole search keyword ideas, let us just focus on the first 8 ideas that this tool generated.

  • Point 1 >> The first keyword idea "Nigerian hairstyle" has a very low monthly search compared to the third idea "braid hairstyles." This means that the third idea has a high search volume than the first.

  • Point 2 >> Take a look at the 8th idea. It's taking the second position on the list (as per monthly search result). It has 10k - 100k months search, which is still fair.

  • Point 3 >> The idea that has the most suggested bids are idea number 3 (braid hairstyle of $1.85) followed by idea number 8 (braid styles of $1.60). With a good observation, the two ideas have a unique keyword which is "braid." It makes the two keyword ideas look familiar.

  • Point 4 >> Hope you don't forget what a suggested bid means. This apparently means that people are ready to place higher bids on these two keywords than the other.

In our practical above, we can conclude that the phrase "braid" will be part of our targeted keyword niche and/or domain name.

However, you can still go further to generate keyword ideas for "braid" if you want the best keyword ever for your niche and domain name.

With the result above, I can go ahead to finding domain names like these:

  • braidhairstyles.con

Do you want more?

I'm sure you are satisfied.

In conclusion,

When I started my blog, I gave it many different names like this - Funny enough, wasn't it? I did a trial-and-error trick before I could finally come up with a better idea. Had it been I came across this kind of article that talks extensively, on choosing a niche and domain name for a new blog, I wouldn't have stressed myself that much.

Now, you know why I finally gave it Easymadeblog? It’s just because I'm trying to make it easy for newbie bloggers to blog conveniently. Don't even bother to ask me if I made this kind of research.

By now, you should believe choosing a niche and domain for a new blog is as simple as ABC. Go ahead to choose your niche and domain, then come back here to share your testimonies with me. 
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How To Link Facebook Account Or Page To Twitter, And Vice Versa

To link a Facebook page to your Twitter account means you want all your Facebook activities to appear on your Twitter tweets automatically. This tip will be very useful for you to get many likes for your facebook page (if you link a Facebook page to your twitter account) or more followers on your personal profile.

If you watch my Twitter account well these days, you should observe some tweets that are automatically tweeted from Facebook. Here is an example:

The link in the image above automatically appears when you write an update that is more than Twitter tweet characters (140 characters). When anyone clicks on the link, it takes him to your Facebook account (or page, if you had linked it to a Facebook page).

With this, you can easily get more likes on your facebook page directly from twitter.

In one of my previous posts, I explained how to create a Facebook fan page. So, in case you would like to link a Facebook page, and you don't have yet, you can do so first. So anytime you post on the Facebook page, it will also appear on Twitter account automatically. This will also be helpful to draw traffics your website/blog.

So, how can you link your Facebook page to your twitter account?

Follow the steps below:

==> Go to www.facebook/Twitter or click here.

A web version of Facebook will open ( even, if you are using Mobile) If you are logged in, you will see the pages you admin and a link (link to twitter) in front of each page.

If it’s your personal profile that you want to link, click the link to twitter in front your Facebook account name.

==> The link you clicked in the previous step will take you to a page where you will authorise the app (if logged in to twitter account) or you can sign in and authorise the app.  You have just linked your facebook account/page to your Twitter account. You can use the edit settings tab to change the default settings.

To reverse the process (to link twitter to facebook):

==> Click on the account image on the twitter home page.

==> Select "settings and privacy".

==> Click on connect to facebook and connect.

==> Then click on Allow to accept permissions.

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Tired Of .blogspot? A Full Guide To Set Up A FREE Custom Domain For Your Blog

Free custom domain names
Do you know that you can now change from sub-domains like "", "", "" etc. to a better domain for #0.00? Bloggers who are into real blogging for success know why it's always not advisable to continue to use the subdomain provided by your blog provider. Today, you shall be learning some Easy-made step by step guide on how you can get a free domain.

All thanks to I came across this free offer very lately, and I decided to share it with bloggers especially newbies.

I did some research before I can now finally refer this free domain registrar to you. As per my research, freenom is a reliable domain registrar like GoDaddy, Domainking and so on. They also have contact support in case there's an issue you'd like to raise. Their domain registration is very simple and easy to set up.

In my research, below are some testimonies by some users of Freenom:
Freenom testimony 1

Freenom testimony 2

Or do you still wonder what a domain name is?

A domain name is simply the name of a website on the Internet that ends with some group of letters known as extensions. 

Now, let's get started:

Step 1 >>> Go to or click here

Step 2 >>> In the box provided, enter your preferred domain name. Then click on "check availability". Allow the page to load, then click on the domain extension you'd like to choose the available free domain, then "continue". Here, I choose "".

Free domain

Step 3 >>> Select the expiry date you want the domain to last. (the maximum for a free domain is 12 months equivalent to 1 year). Don't be scared, you can still renew the same domain for free again and again. 

Step 4 >>> Beneath the new page, you'd be asked to provide an email address for verification. Enter a valid and active email, as the verification link would be valid for 24 hours. 

Step 5 >>> Open your mailbox and click on the verification link. The link would take you to a new page where you can enter your information like name, city etcetera. 

Step 6 >>> Don't forget to check and tick the small box as seen below, then click on continue the order. 
Domain set up

You just successfully created a free domain name. Note the order number given to you in a notepad for future use. Then click to go to the client area. 
Freenom order number

On to blogger

===> Log in to your blogger dashboard and go to Settings >> Basic. Click on "set a third party domain". 

===> Enter "" and save. It should display error with 2 CNAMES. This is exactly what you need.
Blogger security tokens

===>  Note the second security tokens somewhere (one short and one long), or if you know how to copy paste very well. 

Now, back to freenom client area

Step 7 >>> In your client area, click on "manage freenom DNS." 
Freenom manage DNS

Step 8 >>> Here, you need to provide 6 records, for a successful redirection without "www". So, click on more records to add up to 6.
Freenom records

The information in each record are given below:

Name Type TTL Target

www CName 1000
Short CName  1000 Long code
 @ A 1000
@ A 1000
@ A 1000
@ A 1000

Step 9 >>> Fill in the above information. Change the short to the short security token of your blog, and the long code to the long security token. 

Step 10 >>> Wait for a minimum of an hour and maximum of 24 hours. Then go back to your blogger and set up your third-party domain to the free domain. Then save. 

If you experience any problem setting up this free custom domain, do let me know via the comment section. I also want to hear feedback from you. You can also use the Facebook comment box to post your comment. 

Catch you later! 

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Submit Sitemap To Yandex And Bing Webmaster Tools For More Traffic

When you submit your blog's sitemap to a search engine, you are literarily informing the search engines about your blog and its content, basically the posts. Your blog will be crawled, and your content could be indexed automatically, or you index them manually.

In this post, I will share with you, the step-by-step guide on how you can submit your blog sitemap to Yandex and Bing webmaster tools for more traffic.

But before you go on reading, let's be practical!

  • Check your current average page views, and record it
  • Check your leading traffic source, and record also
  • Also, record your traffic audience.

Having done these, then let go to "submitting your sitemap to Yandex and Bing webmaster tools" wth these easy-made steps.

After you successfully added your sitemap to these two search engines, take another record of your blog and compare. You must see the difference!

Submit sitemap to Yandex

Step 1

Sign up for free on Yandex website here.

Step 2

Enter a valid phone number and click on the "Send code" button. A code will be forwarded to the number that you entered.

Step 3

Enter the code correctly, and hit the "Register" button
register on Yandex

Step 4

After you have successfully registered, click on "Add site" under "my site" section and enter your blog homepage address

add your site on Yandex

Step 5

Then, you now need to verify you are the owner of the website/blog. You will be given four options to choose from. We are going for the "Meta tag" option. So click on this and copy the meta code.

Meta content for Yadex

Step 6

If you are on Blogger, 

  • Sign in to your Blogger dashboard, and click on "themes".
  • Click on "edit themes." Make sure you always backup your themes whenever you want to edit it.
  • Click inside the themes box (otherwise, you won't get your result), and press Ctrl + F on your keyboard.
  • Then, enter <head> and hit "enter"
  • Right below the head section of your themes, enter the meta code you copied.
html <head section

  • Then save your template

If you are on Wordpress

  • Get back to your Wordpress blog. I am assuming that you have Yoast SEO Wordpress plugin. Click on "SEO" and then "General."
  • Paste the Meta code that you copied in step 5
  • Then save changes

Step 7

Go back to Yandex Webmaster tools website and click on "Check." Wait a while, while the tool automatically check for the meta code that you added to your blog in step 6

Check your meta

Step 8

You will have a new page where you enter a username for the website, add a name and click on "Delegate rights."

Delegate rights

Step 9

Now, it's time to add your blog sitemap file to Yandex. Click on "Indexing" at the right menus, and then "sitemap files."

add site map to Yandex

Step 10 - Final Step

Enter your sitemap file, if you have any generated sitemap before. Or just enter your sitemap in this format:

Change "" to your blog address and click on "Add."

That is all to add a sitemap to Yandex webmasters tool. You can play around other features of the tool.

Now, on to Bing!

Submit your sitemap to Bing

Step 1

Go to, or click here to register your blog on bing

Step 2

Enter your blog URL in the box and type the characters in the picture in the text box. Then, click on "Submit"

add site to bing
Step 3

After you successfully submit your site, click on "GREAT! SIGN ME UP" button

sign up on bing

Step 4

You will be asked to log in to your Microsoft account. If you don't have a Microsoft account, click on "Create one" button and do the registration. It only takes a few seconds. If you already have a Microsoft account, enter the login details correctly.

Step 5

Add a site. Enter your blog details. Your sitemap is the same thing as the example I gave above. Also, fill the "about you" columns. Then Click on "Add"

Step 6

Site verification. We are using the same method we used to verify the blog in Yandex. So, simply copy the "meta content" and repeat "step 6" in Yandex verification.

Bing meta content

Step 7 - Final Step

Click on the "Verify" button, and that's all.
Verify Bing meta content

Always find time to play around the webmaster dashboards as you are going to understand more things about your blog, like the number of clicks you get when people search for keywords related to your blog posts, and many other things.

As it was easy for you to add your sitemap to these two search engines, so it is to share this post to folks who need this step-by-step guide to add a sitemap to Yandex and Bing webmaster tools.

Let me know via the comment if you face any issues.
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Every income I earn comes from my blog directly or indirectly - Interview With Promise Excel

"What is your blog URL?"

This is what Promise asked me when I told him I wanted to get him featured on this blog.

I wonder what he would have said if he had met the otherwise!

That is why I would be telling him "thank you" for giving me this opportunity to interview him, despite that he is always busy...winks. I'm also thanking him for taking out his time to enlight young entrepreneurs on this blog.

Many people have struggled in life to make it out of blogging, but it didn't turn out the way they wanted.

Well, such is life!

But one thing that I know they might be getting wrong is that they don't have a mentor who inspires them to do something. You can call it a role model

With this short interview that I had with Mr. Promise Excel of, my eyes are widely opened to new things.

If you don't mind, let me tell you how the friendship started!

I actually met him in a Whatsapp group where he and other young entrepreneurs host a webinar to newbies in entrepreneurship. He spoke about "tell and sell your story." I love the way he interacted with us all, and this drew me to visiting his blog.

I hope you already learned a lesson from that?

If he was selling anything, I automatically became his potential customer. Your interaction with people really matters a lot!

Yeah, that is why I feel you might learn one or two things from him in this interview that I had with him. I made the interview very short and precise so that you won't doze

Before you go on reading? Who is Promise Excel? I would like him to speak for himself. And gladly, my number 1 question got that answer!

1.      Who are you?

First of all, thanks Ilyas for giving me this opportunity. My name is Promise Excel; I am a blogger and writer. I help people who are overwhelmed with technology to start, launch and build a profitable online business using blogging or the social media.

2.      When did you start blogging?

I started blogging over two years ago. I published my first ever blog post on Maverick Excel on 4th March 2015.

3.      What inspired you to be a blogger?

I never stayed one day and said I wanted to be a blogger. Firstly, I was passionate about entrepreneurship and building a successful business. In my research for what business I could go into, I discovered that I could use blogging to build a successful online business from the comfort of my house.

4.      Is Maverickexcel the first blog you created?

Yes, Maverick Excel is the first and only personal blog I’ve created. However, I’ve gone to build almost 20 blogs for my clients.

5.      How did you develop the basic skills for successful blogging?

The basic skills needed for successful blogging are content writing, marketing, social networking and good time management. I developed these skills by actually practicing them. I read books, articles, and blogs posts; I watch videos, attend webinars, listen to podcasts. I literally look out for any opportunity to hone these skills and get better at what I do.

6.      What is the average hour you spend on your blog a day?

Let me be clear with this first before I answer the question. The amount of time you spend daily on your blog has nothing to do with the amount of success you’d get. You could spend 20 hours on your blog daily and still achieve nothing. However, no matter the amount of time you spend on your blog, ensure that what you’re doing is taking you closer to your goals or success. Ok, I actually spend about 3-4 hours on my blog in a day. The amount of time depends on things like the type of article I’m creating and also the length.

7.      How long did it take you to earn your first money online?

I made my first money online two months after blogging. I started blogging 4th March 2015, and I made my first money online, May 31st, 2015.

I saw an advert on Jide’s Bloggers Forum, looking for a writer to write for a tech blog. Then, I knew nothing about tech blogging, but I applied to write for the blog.

To my surprise, the guy accepted that I write for him. I was given 5 topics to write on and submit. At first, I thought it was a scam, but the guy assured me that he could be trusted.

He agreed to pay #600 for an article. So, the five articles were priced at #3000. I was so excited because that was my first time of writing for a pay.

At that time I was still on my day job, so, I submitted the first article very late. Though the client was impressed by my work, he was displeased that I had submitted it rather too late.

The contract was terminated. I was paid for just one article.

Instead of #600, I was paid #1000 because my work exceeded his expectation.

8.      Do you earn money from another source other than blogging?

Every income I earn comes from my blog directly or indirectly. I am into blogging full-time.

9.      On your blogging career? What is your biggest mistake ever?

Choosing the wrong hosting company almost ruined my business.

10.  How do you handle it, when people discourage you from blogging?

Well, there’s nobody who has ever openly discouraged me from blogging. Except one of my friends who is ignorant about blogging, so he would always tell me to go look for a job. Anyway, if anybody discourages you from blogging, don’t waste your time trying to explain and defend what you’re into. Most of them won’t understand and probably don’t care. However, if your parents demand to know, tell it to them in a way they can understand. You could simply say, you’re an online writer

11.  How do you help young entrepreneur through your blog?

I mentor, inspire, support and empower young people to pursue entrepreneurship and build profitable (online) businesses through my blog posts, podcasts, social media posts, webinar, workshop and other ways.

12.  In your perspective, can someone who doesn’t go to higher institution become a successful blogger?

Of course, blogging is not taught in the university. This is not to say you shouldn’t go to school. The knowledge and skills you acquired in school could still be used to run a successful blog

13.  How do you think a young, but poor entrepreneur can make it out of blogging?

Firstly I don’t believe there’s anything like “poor entrepreneur.” Entrepreneurs are not poor people. So, you’re either poor or an entrepreneur. You can’t be both. An entrepreneur can be broke for a while, but as time goes on, he could become successful if he’s focused and consistent. So, if you want to succeed in blogging or any other craft you’re into very fast, hire a coach with a track record and a proven system. Or you can spend 5-10 years trying to figure it out yourself.

14.  How do you imagine maverickexcel to be, in the next 5 years?

I want to help 5,000 people start their own profitable online business.

15. Your advice for newbie bloggers

There’s more to blogging that having an Adsense account. Don’t waste your time and money creating another blog nobody will read!
Whatever is your reason for starting a blog, let people be your number one focus.
Your blog should either be educative, informative, inspiring or entertaining. Make sure you're meeting people's needs.
People visit blogs to solve a particular problem. People are selfish and don't care about you until you start caring about them. Before you venture into blogging, ask yourself what problem you'd be solving. People should be at the center of your WHY. Of course, there’s always that ulterior motive to make money and become famous through your blogs BUT don’t let it be your ULTIMATE GOAL for blogging.

Phew! Exactly what I told you that you would learn a thing, at least.

Now, let's be interactive. What have you learned in this interview? What again would you love to ask him?

He is already online NOW, to answer your questions immediately.
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